Earlier mobile apps used to belong to only big brands. They had a lot of money to develop mobile business apps so that they can connect with their users. On the other hand small businesses couldn’t even think of developing one. Nowadays it has become ultra-affordable for small businesses to develop mobile apps. All thanks to the digital boom that made this happen.
Now that Mobile apps are within the reach of small-medium businesses, they leverage the heck out of them to promote their businesses and to attract prospective buyers. Clutch stats reveal that 67% of small businesses have built a mobile app in 2017 and the percentage increases at a rapid pace to maximize sales & to improve customer service.
Now the question arises why businesses need mobile apps when they already have dedicated websites to connect with their customers. Well, that’s exactly the purpose of writing this article; to help you understand why your business needs a highly-intuitive mobile app that can actually skyrocket your business revenue.
Without losing a single minute, let’s reveal 6 reasons why your business needs a mobile app.
Mobile Apps are the Future
There is no denying that mobile apps are the future and are here to stay. Since the beginning, the mobile application development industry has witnessed slow growth & is currently growing like there is no end.
According to market reports, 205 billion mobile apps were downloaded in 2019 and the forecasted number of annual mobile app downloads in 2022 stands at a whopping 258 billion.
Since 85% of consumers favor apps over websites, it’s essential for any business to quickly adapt the technological advancements and keep up the pace with the latest tech trends for businesses.
Skyrocket Your Sales
If we tell you that mobile apps can shoot up your business’ sales, would you believe us?
But do you know that 34% of Black Friday sales in 2016 were completed on mobile devices? Frankly, we think this stat is enough to compel you to second my statement. By offering the way for users to browse your products and submit orders directly through mobile apps, you make the buying process easy. mobile business apps are super-convenient and intuitive for your customers & additionally make some serious dollars in the process.
Sending push notifications, giving loyalty rewards and sign-up coupons through mobile apps are some of the highly effective strategies that can potentially vault up sales for your business.
Build a Solid Brand Image
Every business, whether it’s a small, medium or even large, wishes to build a strong brand image among their customers for the sole reason of beefing up long-term brand recognition awareness.
Since mobile apps enhance consumer experience to a great extent, they could be a part of the gateway strategy for building a solid everlasting brand image in your respective industry, if not among the general population. Think about that, a customer who downloads your business mobile app will catch a glimpse of your brand’s name multiple times a day. With regular interaction and communication, you’re actually nurturing collaborative relations & trust that will help you build powerful brand loyalty in the long run.
Interesting fact- Americans spend 162 minutes on their mobile device per day, mostly with apps, study says.
Create a Channel for Direct Marketing
The best thing about having a mobile app for your business is that your customers have access to all the information like new products launches, promotions, clearance sales, etc.
Even if your customer is not actively using the app, you can always send push notifications to let the customer know about upcoming sales offers or any other lip-smacking promotional offers. With mobile apps, you are creating a direct channel for marketing which always brings high-profitability and lesser marketing expense.
Start New Revenue Streams
Name a business that doesn’t want to multi-fold its business revenue, well there is none. Every business wants to increase its revenue streams one way or another. With mobile apps, you can easily maximize your revenue by monetizing the app or by introducing additional services to your existing customers.
If users find an app interactive and engaging, they don’t hesitate to spend a few bucks on it. In-app purchases, in-app advertising, subscription model, and the premium model are some of the most effective app monetization strategies that businesses implement to boost revenue.
Interesting fact -Pokemon Go is a free-to-play game app that generated close to $2 billion in revenue. Read more about it here
Foster Customer Loyalty
It’s not an easy thing to make customers loyal to your brand. Heck, It’s super hard, to say the least. These days customers have become way too smart; it’s difficult to outsmart them since they have a lot of options to choose from.The ultimate key to success is to help make them smarter.
Fortunately, mobile apps made it quite easy for businesses to start building brand loyalty among customers. With mobile apps push notification feature, you can furnish your customers with the latest updates and customized special offers. In addition, you can make them feel special by rewarding their existing brand loyalty with something special. This makes customers return to your brand to make a purchase whenever they decide to buy.
If you play your cards right, you can make a robust personal bonding with your customers over time which makes them emotionally attached to your brand and this is how you build brand loyalty.
Interesting fact – Researches reveal that 84% of U.S. adults are loyal to retailers and 82% are loyal to product-brands.
Ah! This Awesome List Ends Here!
Do you know any other awesome reasons for having a mobile app for businesses that deserve to be in this list? If yes, then, mention it in the comment section and we will consider it for inclusion!