We thought it would be helpful to create a blog on online reputation management tools for the companies who need to monitor their online presence.
One of the most common questions we get asked when we deliver online reputation workshops and talks is –
Which tool helps us to build online reputation?
And the answer is – no tool helps you to build your online reputation.
Yes, you heard it right
Tools can only help you to track your online reputation for specific keywords or terms.
if you have reputation recovery on your mind, then you will need to hire a team of professional ORM experts.
Today online reputation management has become a necessity for every business with an online presence. Negative reviews are fatal for a business, therefore, should be fixed or addressed before they cause any real damage. Thus, there is a need to monitor what is being said about a company in the virtual world in real-time.
There are several free and paid tools available in the market for monitoring brands’ and individuals’ online reputation. These tools can make the challenging task of brand reputation monitoring quite easy, but only if chosen and used wisely.
Here we have created a list of top online reputation management tools that will help you in keeping your business protected from negative reviews.
Brand24 is an application for real time internet monitoring and analyses.
It gives instant access to all public mentions online and allows you to track and engage online conversation relevant to your business, products, services, brands – whatever you need to track.
With this you will be able to react fast and engage quickly to real-time comments made about your brand.
Follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you.
Youscan allows you to effortlessly monitor brand mentions on social media & in the news to uncover valuable consumer insights.
You can easily react to customer’s complaints and analyze customer opinions about various products and services.
Basically you can keeps an eye on any trends that may influence your business.
BrandMentions monitor everything that is being said about your company or product on all the channels that matter, be it web or social media.
It keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.
These are the coolest features of this web reputation tracking tool:
- Real-time email notifications every time you get mentioned
- Quick sorting of negative and positive comments
- Help engage with your audience and take prompt recovery action
Discover online reputation management guide in 2021
Google has some useful free tools for advertisers and SEO pros, and one of them is Google Alerts.
If you’re a professional marketer then you probably already know how to us it to track your brand or build content.
Just enter your company name the same way you would enter terms in your niche for which you want to get alerts.
Social Mention monitors more than 80 social media sites, including Facebook, Twitter, and YouTube.
The results also display the following information to help you measure, monitor, and improve your brand’s reputation:
- Strength: The likelihood that your brand is discussed on social media.
- Sentiments: The ratio of positive mentions to negative mentions.
- Passion: The likelihood that people talking about your brand will do so repeatedly.
- Reach: The number of unique authors who write about or mention your brand.
Reputology is a forum for multi-location business analysis management and monitoring. Simply put, it’s helping companies control and track online feedback.
Aside from social media platforms, from industry-specific review sites in the niches of hospitality, dining, education, fitness and real estate, you can “listen” to what consumers are talking about your platform.
This online review management platform is designed to help businesses with various locations track, social media and common review sites (e.g., Twitter, Yelp, Google, Yellowpages, Foursquare).
The best part is not only that you can get all feedback in one location from every platform, but when you set up email updates, you will respond to any comments, positive or negative, directly from your Review Push inbox.
Chatmeter was developed to help businesses collect and evaluate customer input and optimize customer experience for brands and agencies in multi-locations.
It notifies you of any comments found on more than 20 local search and review pages, via email. Therefore, when there is new content about your company, you’ll get notified.
This blog intends to give you everything you need to know regarding online reputation management tools. Learn its importance and other significant things.
Now it’s your turn which tools do you use? Let us know your thoughts and insights in the comments section below.
Being a leading reputation recovery agency, we help our clients recover from reputation threats that manage to rank on the first page of Google for business and reputation critical search terms.
We help you to suppress all the negativity from top Google pages. Email us at firstname.lastname@example.org to request a free reputation recovery consultation.